Our Objectives

Our one-and-only focused, simple goal:

To be the first global initiative that ignites the consciences of the ultra rich voluntarily to invest 2% of their liquid wealth in creating equality for the most needy across the world every year by investing in entrepreneurship, in their sectors, in the poorer nations of the world.

Our aim is that the 2% becomes the voluntary standard of giving by the rich across the world and that this is supported by governments and NGOs.

There are trillions of dollars of private wealth sitting in the bank accounts of the ultra rich, doing nothing but earning interest while, the poor and needy live and die in extreme poverty. There is an opportunity for the ultra wealthy to spread and circulate a small amount of their hard earned money in creating prosperity for those less fortunate.

This global movement wants to raise this issue and bring it to the forefront of people’s minds and, most of all, to their consciences.